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  • Writer's pictureNiladri

Mastering The Art Of Selling Your Artwork Online In 2023

Do you know the online art industry in the United States had a big boost? It grew by 5.8% compared to last year. This growth has been steady since 2020 when there was a considerable increase.

In 2022 the industry reached its highest point at around $6.3 billion. And that's not all! The forecasts predict it will grow and hit nearly $6.5 billion in 2023.

Isn't it exciting? This is excellent news for you if you are an artist, photographer, painter, or graphic designer. All thanks to the E-commerce industry that has made it possible for artists worldwide.

Earlier, being an artist was just a poorly paid job; only a few individuals got the opportunity to sell their digital abstract art or other artwork. But now everything has changed as you can have more opportunities to showcase your talent to the world.

Now you may be wondering how to get started with it. Worry not! With our TERAVARNA guide, we will share some of the best ways to sell your artwork online and get the appreciation your artwork deserves.

5 Effortless Ways To Sell Your Art Online!

Selling an artwork is not a piece of cake. You must put much effort into improving your skills and mastering online selling. However, if you are a fantastic artist and eager to earn more, below we have mentioned some of the best ways to get started:

Decide What To Sell? Original, Copies Or Other Artist Work

To sell your art online, first, you need to decide which kind of artwork you want to sell, whether it’s your original artwork, copies of your digital abstract art, or you want to collaborate and sell other artist work. But before that, let’s consider each option:

Artist Work

  • Your Original Artwork

As an artist, you can sell your original artwork at a higher value. This is because these kinds of masterpieces showcase your creativity. You can also offer unique and customised paintings to your clients that they will love decorating their homes with.

  • Copies Or Digital Art

Copies and digital art pieces are in demand, but they are usually sold at a lower price than the original ones. These copies can be reproduced and sold multiple times to a wider audience. Thus you must consider creating high-quality digital files or prints of your artwork to cater to its demand and expand your customer base.

  • Other Artists' Work

Once you have started selling your art pieces, you can also collaborate with other artists and sell their artwork along with yours. With this, your customer will get a lot of variety, which will be a great opportunity for the upcoming artist you are hosting.

Understand Your Target Market

Gone are the days when only a few could afford art. Today, numerous artists are creating various art forms at different price points. Along with this, there’s a large customer base is eagerly looking to purchase art that resonates with them.

Once you've decided what kind of art you want to sell online, the next step is to study your target market. People buy art for various reasons, but one major driver uses it for interior decoration in homes or businesses.

Remember, your goal must be to match your artwork with a suitable customer base that motivates them to buy from you.

For example, investment-oriented buyers prefer fine art over digital art or illustrations.

Therefore, it will be easier to identify your pieces' ideal consumers once you understand your artwork well.

Decide The Price Of Your Art Pieces

Sometimes, it’s not easy to put the price tag that your artwork deserves. It’s all because you don’t have the right factors to consider. But it is an important aspect that you need to consider. Below are a few things to determine the right price for your masterpiece.

  • If you sell original pieces, you must mark them at a higher price. You have created this art with lots of effort and time. Thus you must reflect it by charging higher rates for it.

  • When personally delivering the artwork to your client, you must add shipping expenses.

  • However, lowering costs can help you reach a wider customer base by selling digitally printed copies. After you build a customer, you can gradually increase prices.

Build Your Own Brand

As a creative artist, you need to build your brand. It means establishing an online or offline gallery showcasing your artwork. For an offline art gallery, you must choose a location where your customers can access it easily.

On the other hand, create a website for online presence and list your best art pieces there. Also, you must choose a name that your customer will easily remember. You can also create an attractive artist portfolio with an artist statement for each artwork.

Also, many platforms will help you sell your art. By listing your artwork in these international online art galleries or participating in international art competitions, you gain access to a large pool of potential buyers.

Use Social Media Channels For Marketing

Nowadays, almost everyone uses social media channels for marketing their business or brand. Once you have built an online or offline art gallery, you can promote it on these channels without paying any cost. To attract a following for your art and your brand on social media, it's essential to provide various content related to your artwork.

social media channels

For example, you can create a behind-the-scenes video showing your creative process or make a video explaining the inspiration behind your work. Also, you can organize an offline or online painting competition where you can let new artists participate and showcase their talent.

Suppose you're willing to invest money in advertising for abstract art competition. In that case, you can also consider using paid social media marketing options like Google Ads and Facebook Ads to promote your artwork. However, you must remember that advertising costs can add up, so it's important to budget accordingly.

At Last!

These are some of the best methods to sell your artwork online. As the market grows daily, you must also take a step ahead and build your online presence. It will not only help you get better recognition and earn more profit.

However, if you are new to this industry, your artwork can also gain exposure from TERAVARNA. Here you can participate in international art competitions by submitting your portfolio. And if you win the show, you can get many wonderful benefits and eligible artist grants.

So, Don't waste your time anymore and start listing your artwork online today!



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