Video Art & VR: Why Gen‑X Collectors Are Embracing Immersive Creativity?

Born between the mid-1960s and early 1980s, Gen-X art collectors in today’s world are diving into the limitless creativity of immersive artworks.

Video art and VR art (Virtual Reality) blend the world of creativity with technology, and are highly popular with people who are ready for an immersive experience.

So, what is making the collectors, particularly Gen-X, choose immersive creativity in today's times?

This blog will explore the answer to this question in detail with evidence. Before you get to the meat of the conversation, let us first have a brief understanding of immersive creativity, video artworks, and Virtual Reality (VR art).

What is Immersive Art?

Immersive artworks are manifestations of creativity that enable the observer to experience and explore the virtual world through their senses. It is both a physical and a mental experience of a dimensional world, where one feels spatially and socially present.

The experience in this virtual immersiveness with VR or video art feels so real that the viewers feel connected with their environment. Compared to traditional creations, where the observer only views the artwork, video and VR artworks allow users to dive into an immersive experience.

What is Video Art?

Video artworks communicate artistic expression and creativity via videos, whose origin can be traced back to the 1960s. Over the years, it has undergone several innovations.

In the contemporary world, where mixed media and multimedia immersive art installations are the new normal, creators are blending video, sound, visual effects, and artworks to create immersive experiences, inspiring collectors to invest in these innovations.

Video artwork is flexible, which means visual artists are free to experiment, explore, and also distort spatial reality. The user experience is greatly enhanced as video artworks have become a profound experience, transforming how we perceive virtual spaces in the contemporary world.

What is Virtual Reality?

So, how does virtual reality work its magic in creating an immersive experience? It's our sensory perception that gets stimulated with IVRs (Immersive Virtual Reality).

Virtual reality is an emulation of a world that does not exist, but feels almost real to our senses. A three-dimensional, computer-generated environment is so convincingly real that humans feel something profound.

Virtual Realities that offer a fully immersive experience stimulate even the sense of smell and touch.

While collaborative VR is a rich experience for many, as people can communicate with one another, the 360-degree view in VR art offers a spherical perspective, allowing the freedom to look in any direction and walk through virtual museums.

Why Gen-X Art Collectors are Embracing Immersive Creativity?

Whether it’s the Baby Boomers, Generation X, or the millennials, each one is drawn to the immersive trends in art. However, their approaches and opinions about innovative technology are diverse.

It will be wrong to assume that Gen-X art collectors are largely fascinated by Neo-Expressionism, Postmodernism, or Graffiti creations. In contemporary times, when everyone is inclined to challenge the conventions of creativity, Generation X also stands out as an example with a growing admiration for this trend.

According to a study, Generation X, while experiencing IVRs for the first time, revealed that their expectation of immersive experiences surpassed their assumptions, and they were quite surprised by what IVRs can offer.

Their response with IVRs was more emotional and positive when compared with the modern generation. Also, many people felt they would like to continue experiencing the immersiveness of Virtual Reality as they felt emotionally moved by the experience. So, why does Generation X feel drawn to immersive experiences?

This could be because they grew up in a world less dependent on technology, and IVRs offered an entirely new and unexpected kind of experience. In the world of creativity, people enjoy these experiences with virtual museum visits that allow them to feel the unimaginable.

Apart from embracing the trend, several visual artists are also diving into video art and VR art because of the growing demand for real experiences in the immersive technology market.

Apart from visiting galleries or purchasing artworks, Gen-X art collectors are embracing technology for a hybrid experience.

For example, Louise Bourgeois’s sculptures (like “Maman”) and immersive art installations have become an emotional experience for Generation X.

Gen-X, the curious collectors, today, are welcoming technology for a deeper engagement with artworks. Their investment in these digital assets is beyond finances, as it offers a legacy that will continue to live beyond their time.

Diving into Virtual Reality is about exposing yourself to an environment that not only looks real, but feels real. We connect with the outer world with the help of our senses, and the experiences created by video art, or VR art, stimulate our senses of sight, hearing, and movement.

The senses make us believe that what we are experiencing is real, helping us connect emotionally with the scene. The connection between senses and emotional responses is backed by evidence, and VR is the technology that makes this happen virtually.

Bottom Line

Whether it's video or VR art, Gen-X collectors are ready for an immersive experience. The emotional connection, the curiosity, and surprise that come with IVRs make them increasingly interested in tech-driven creativity.

Gen-X also enjoys a hybrid experience where traditional creativity meets immersiveness. As technology continues to evolve in an increasingly innovative world, there is a greater possibility that both VR and video creations will become more enhanced and immersive in the near future.